Mail merge wraps text

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I know Word/Outlook mail merge is limited to text (no HTML) but why
does it wrap the email text at around the 53rd character?

It looks awful. Is this inherent to text formatted email?

It looks fine (soft wrapping) in my Outlook sent folder, but after I
sent it to various email clients (yahoo, gmail, my own Outlook) they
all get a hard wrap (Carriage Returns).

Is this happening on the sending or receiving side?


Any suggestions for a simple mail-merge that can do: html format and
attachments? Free is ideal, but at this point I am willing to buy.
.

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