Word 2003 format problems

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I need to share my documents with people that have requested the
documents are in format "Word 97-2003 & 6.0/95 - RTF Document".

In Word 2003 I have set the options as follows:-
Options...Save tab...Default format: Word 97-2003 & 6.0/95 - RTF
(*.doc)

When saving documents I also select File...Save As... and select "Word
97-2003 & 6.0/95 - RTF (*.doc)". When I then check the
File...Properties it shows as "Word 97-2003 & 6.0/95 - RTF Document".
So far so good.

However, when I then re-open the same document in Word 2003 it
converts it to format "Rich Text Format Document". I used to get the
File Convert prompt dialog which used to identify the file as an RTF
document. I've switched the prompt off now. In both cases when I save
the file using CTRL-S the document gets saves as format "Rich Text
Format Document" and not the original "Word 97-2003 & 6.0/95 - RTF
Document".

It seems that Word 2003 is automatically converting my backwards
compatible file into a (much larger) RTF file, which the other people
sharing my document understandably object to due to larger file size
and longer transmission times.

Is there any way I can force Word2003 to open, edit and save a "Word
97-2003 & 6.0/95 - RTF (*.doc)" file in that same format all the time?
.

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