How do I network my Epson Laser, I am pulling hair out ??

My epson laser printer is connected to a spare port on my netgear
router.

The laser is there as the local ip address comes up when I checkout
the router. I can ping that local ip address and its Ok.

I can also go into the printers setup, and everything is OK.

But when I try to 'add a printer' on my XP computer it just does not
find it. Also I try to find local network printer in 'my network
places' its not there.

Any ideas please.
.