Re: Windows XP Starter Edition: attention, Mr. Bill Gates
- From: "HeyBub" <heybub@xxxxxxxxx>
- Date: Fri, 13 May 2005 09:53:21 -0500
Al Smith wrote:
> I'm reading Slashdot, as I often do, and I come across a story
> saying that the Windows XP Starter Edition won't run on P4 or
> Athlon computers. It has been deliberately crippled not to run on
> high-end machines. This merely confirms what has been obvious
> about Starter Edition since its inception.
>
> Bill Gates, are you reading this? This post is for you, Mr. Gates.
> Pay attention, now.
>
> Microsoft missed an enormous business opportunity with Windows
> Starter Edition. The basic idea was golden. Sell a lean, stripped
> down version of Windows at a lower cost. Brilliant! Everyone who
> complains about Windows bloat would have flocked to the stores to
> buy it. Everyone who needs a second copy of Windows on their
> second computer would buy it. Parents would buy it for their kids.
> People would buy it to run on older systems that have less resources.
Maybe you should take marketing 101. It is universal practice, in most
businesses, to release the high-end model first. If people are willing to
pay $300 for a product, give them the chance. After the pool of everybody
who is willing to pay $300 is exhausted, lower the price to $200 and give
the next group a chance.
In recent decades, Polaroid was the exemplar of this technique.
If your universe of potential buyers is evenly divided between
$300/$200/$100 purchasers and there are 30 million of them, by initially
offering the product at $100 you lose (10million x $200 + 10million x $100)
or $3 billion.
Had Micros~1 done it your way, I, as a stockholder, would have pitched a
hissy fit.
[...]
> My final remarks concerning Windows Starter Edition, Mr. Gates:
> dumb, dumb, dumb, dumb, dumb, dumb, dumb.
Which is why it would probably be useless for you to apply for a marketing
position at Micros~1.
.
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