can programs adjust power plans ?

is it possible to change the power plan if a certain program starts?
I'm working on a notebook and the power plan is now balanced but some
programs are really CPU intensive (3DS Max , during rendering) and with
the power plan on 'high performance' it goes faster :)
the problem is that I forget to change the power plan all the time...
is it possible to do something so that when 3DS Max starts the power
plan changes, when it shuts down, it changes again to it's original