Advice needed: Packaging WSS-solutions

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Hi!

We are building a "shrink-wrapped" WSS-solution for our customers.
I am currently looking into how we shall package the solution, and I
need advice on how this shall be accomplished.

The goal is that with minimal manual adjustments, the install shall
* Create a WSS-application, with our "skins" (colors, images, etc)
* Populate a site-collection with a pre-defined structure of sites.
Sites like "Admin page", "Reports", "Security" etc, where each site
has a certain layout, webparts, lists, etc
* Install a number of templates, webparts, etc for future
customization by us or the customer.
* Changes to underlying templates, etc are reflected in the populated
sites.

I am not new to WSS or web-parts development, but there seems to be a
few options on the best way to package our solution. Please note that
we don't want to go too far the "Sharepoint Designer"-way, where we
sit down and "design" the product at customer site.

Any advice on how-tos, tools, process, etc highly appreciated!

Thanks!
/Fredrik

.

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