Re: Image resolution

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In article <1174327064.575106.157750@xxxxxxxxxxxxxxxxxxxxxxxxxxxx>,
Chris <chris_au@xxxxxxxxx> wrote:

Hello;

Here's the scenario. I create an image in Photoshop at 360 ppi. When I
place it into MSWord, it resamples to 300 ppi.I provide the MSWord doc
to a client to use on her WinOS machine. When she inputs the text and
converts the file to PDF, the image resamples to 150 ppi.

The resulting output from the commercial printer is pretty fuzzy
needless to say.

Any help is much appreciated.

That's about what you would expect. Photoshop and Word are not the
ideal vehicles for transporting raster images cross platform.

You would be better off sending the art as separate referenced images.
I dunno how you do that with Photoshop. I'm a masochist, but not a
suicidal masochist. As you have observed, Word maxes out rasters at 300
dpi.
The right way to go about it is to ask the printer how to supply the
art. Expect them to say 600 dpi tiff for raster art, and eps for line
art. Hand the image in the printer's preferred format, resolution and
colour profile to your client, and ask her to pass it on to the
printer.

I don't know what to suggest for your client's problem where the pixels
per picture drops by another factor of four. I can't believe Word on
the PC side can't print to PDF at better than 150dpi.

If the printer is expecting a PDF workflow, she may have to use a
different product from Word to produce the copy for the printer to meet
his quality requirements.
My choice would be InDesign. But I have seen printers whose workflow
can't eat PDF produced by InDesign, so ask about that too. In fact I'm
starting a job tomorrow where the printer uses Corel-mumble something.
Last year the job almost fell apart because their PC would not eat the
PDF or the InDesign I structured the book with. A neigboring printer
stepped in to make the plates for them from my InDesign files. Not what
you need with deadlines whooshing by in Best Douglas Adams style.

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.

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