Re: changing or re-directing url's

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From: Jon Spivey (jons_at_mvps.org)
Date: 12/16/04 

Date: Thu, 16 Dec 2004 17:57:41 -0000

Hi,
I'd probably focus on the first domain. It's true that getting keywords in
your domain can give you a slight advantage in Google but it's less
important than content and incoming links. The new domain to my mind is too
long for people to remember let alone give to each other eg over the phone
etc

There's more effective things you can do to get your site ranked well - I'm
assuming "Fishing on Lake Erie" would be the main phrase you want to target
1/ Get your keywords in the title, H1, H2 tags and well sprinkled throughout
your home page body text. So for example you have this text at the top of
your page
<p align="center"><i><font face="Arial Black" color="#FF0000">Enjoy Lake
Erie
walleye charter fishing with Captain Art Miller and</font></i></p>
This should be a heading
<h1>Lake Erie walleye charter fishing</h1>
Search engines place greater emphasis on text in heading tags than <p> tags.
Using CSS rather than font tags will also help you
2/ Make all the links in your navigation absolute eg
http://www.lakeeriecaptain.com/page.htm rather than page.htm this is a
little trick to make google think you have incoming links to your site.
3/ Link that picture of a boat to http://www.lakeeriecaptain.com and make
the alt tag "Fishing On Lake Erie"
4/ Get some more links to your site - basically set up a links page on your
site and email every site you can find that has anything to do with fishing
boats tourism or lake erie and ask to exchange links. Make sure they link to
you as Fishing On Lake Erie

As it stands you already have a Page rank of 4 which is a very good start.
The steps above should boost your PR nicely and get you ranked higher.

I'd just leave the new domain pointing to your site as you have it. 

-- 
Cheers,
Jon
Microsoft MVP
"captainart" <captainart@discussions.microsoft.com> wrote in message 
news:B5F8F987-8B96-4A45-B010-E4DB24FB5C12@microsoft.com...
>I am a novice with a very small fishing website.  It is currently listed in
> the google directory and I am in the process of changes to make it search
> engine friendly (I hope) It is http://www.lakeeriecaptain.com   I bought
> another domain name so it has keywords within the name.  It is
> http://Lake-Erie-Walleye-Charter-Fishing.com.  The new domain is currently
> aliased to the old old one.  What I am wondering is what do I do now.  I 
> have
> some people tell  me to leave it alone, others say to add a re-direct.  I 
> do
> not want to loose the links I have now or the listing in the google 
> directory
> but I do want to use the new url and resubmit to the engines when I have 
> the
> content done.  If a re-direct is the answer how do I go about it?
>
> Art

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