Re: Are shared borders a thing of the past?
From: Jim Buyens (news_at_interlacken.com)
Date: 08/24/04
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Date: 24 Aug 2004 10:36:17 -0700
GK1963 <GK1963@discussions.microsoft.com> wrote in message news:<6632BAFB-A457-443A-9D73-2E143DEE9ABB@microsoft.com>...
>
> Regarding Jim's suggestion "putting more content in a database and
> thereby reducing the number of Web pages" .... what is the likely effect of
> this change on search engine ranking?
This is an interesting question because certainly, the easiest way for
a search engine to find and index a specific product is to put the
product name on a flat Web page that has a direct path of links from
the home page.
If the visitor has to enter the product name in a text box and then
click Submit to search the database, they yes, a search engine would
probably miss it.
If, however, you ASP or ASP.NET pages send ordinary hyperlinks to the
browser, then a search engine can follow those as easily as it can
flat pages. To visualize such a site, imagine
o A page that queries your database for product categories and uses
the
results to build a page to category links.
o Each category link points to a page that queries the database and
displays a list of subcategory links.
o Each subcategory link points to a page that queries the database
and
displays a list of links to matching products.
o Each product link points to a page that displays the info for that
product.
In such a scheme, you have only four Web page to develop, and all the
connections are by ordinary hyperlink.
The other alternative is to make up some descriptive pages that are
just chock full of buzzwords and keywords you think potential
customers will search for. These could be marketing-type pages
describing each of your major product lines, for example. They would
be informative pages in their own right, but they would also be "bait"
that lures people into your product catalog search pages.
Jim Buyens
Microsoft FrontPage MVP
http://www.interlacken.com
Author of:
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