Re: Web site evaluation

From: Crash Gordon® (ask_for_my_email_at_I'm_sick_of_spamandviruses.com)
Date: 06/09/04 

Date: Wed, 9 Jun 2004 15:23:16 -0700

Wow, that Tiffany's site makes me want to buy that watch.

"Jon Spivey" <jons@mvps.org> wrote in message news:egqCH0mTEHA.2408@tk2msftngp13.phx.gbl...
| Hi Bob,
|
| Id lose the Flash on every page - as Chris says look at doing something
| similar with script/css. The 2 issues I'd address with this site are firstly
| design - jewellery needs to convey quality. Have a look at this jewellery
| site www.tiffany.com for some ideas, especially the use of white space - the
| easiest way in the world to convey quality. I know tiffany's are chasing a
| different market to you but the principle is the same - to a millionaire
| spending 10 grand for a ring is the same as 100 bucks for a regular working
| guy - both customers need to believe they're buying quality and luxury. To
| my mind your site design is too "fussy" which detracts from the product. Let
| your product do the talking. And please lose that music at best it's not
| going to do anything to persuade people to buy - at worst it'll send them
| away.
|
| Second point is the "feel" of the site - it doesn't convey trust. However
| good your product is if a guy doesnt trust you he isn't going to give you
| his card number. The language on the site needs work, and things like pop up
| windows don't scroll so you can't read all the info. Try going through every
| page on the site yourself and imagining yourself as a customer - or better
| still have your wife/girlfriend go through the site. Very often this is the
| most valuable feedback you can get.
|
| You mention you're using pay per click ads so presumably you're in a money
| losing situation at present. I'd stop the ads now put in a couple days work
| tidying up the site and then restart the ads - there's no point paying for
| traffic if you're not going to convert it. You've got a good basis here but
| as things stand you're not going to convert traffic on this site.
|
| --
| Cheers,
| Jon
| Microsoft MVP - FP
|
|
| Bob wrote:
| > I realy like the flash intro, hate to loose it, but I do have plans
| > to remove it. It could make the zero second durration shoppers stay a
| > little longer. Thanks for all the help so far, still working hard at
| > it. Robert..
| >
| > "ctw" wrote:
| >
| >> In addition to previous comments also take the time to
| >> check your pages in several resolutions and other browsers.
| >> blueline jpg for one needs centering or expanding in larger
| >> resolutions.,,, currently left aligned by default.
| >>
| >> You've done a good job optimizing images for fast loading
| >> only to blow load time with a 112K swf file plopped into
| >> prime web real estate. That area stays blank for a good
| >> amount of time while loadng here on modem. Put that space
| >> to better use or redo the swf for faster loading. Removing
| >> the sound should help toward that end.
| >>
| >> But you're still off to a good start IMHO
| >>
| >>
| >>> -----Original Message-----
| >>> Thanks every one, keep the comments coming, I need all the
| >> advice you can give me. Robert..
| >>>
| >>> "auerbach" wrote:
| >>>
| >>>> Bob,
| >>>>
| >>>> Looks nice, but I wouldn't buy. First, I won't send
| >> money to an online store
| >>>> that doesn't clearly disclose its physical location. For
| >> a jewelry supplier,
| >>>> that's even more important. I'd expect to see that in
| >> "About Us," or
| >>>> "Contacts," or both.
| >>>>
| >>>> Your Warranty seems contradictory. On your page you say
| >> "Your satisfaction
| >>>> at Susan's Jewelry is guaranteed 100% and your money
| >> refunded less postage."
| >>>> In your Warranty pop-up you say a buyer can return
| >> anything if it has a
| >>>> defect, yet a few lines later you say jewelry is
| >> delicate and if arrives
| >>>> broken, you won't accept a return. Which is it? Can I
| >> return anything if I
| >>>> don't like it, or only if it has a defect, but not if it
| >> arrives broken?
| >>>> Huh?
| >>>>
| >>>> Given that I'm buying an expensive item from a
| >> low-resolution photo online,
| >>>> I'd expect an absolute right to return merchandise if I
| >> didn't like it, no
| >>>> questions asked. Anything that modifies that right is a
| >> red flag to me,
| >>>> especially when it comes to a small company I've never
| >> heard of before.
| >>>>
| >>>> The site looks good, but displays small-company or even
| >> amateur status. For
| >>>> example, in the footer you have " ©2003 Your Company
| >> Name Privacy Policy."
| >>>> That clearly came from a template. The "Links" link is
| >> broken. Your
| >>>> Warranty shows up with the title "New Page 1". You have
| >> a mis-spelling on
| >>>> the Warranty page ("Guarantee's" when you mean
| >> "Guarantees"), and you say
| >>>> "Its always smart to be a wise shopper on the internet"
| >> when you mean "It's
| >>>> always smart to be a wise shopper on the Internet," and
| >> "You cannot loose or
| >>>> go wrong with Susan's Jewelry" when you mean "You cannot
| >> lose..."
| >>>>
| >>>> Little stuff like that makes it clear you're a small
| >> outfit. Small is OK,
| >>>> but if it looks like you are trying to "pretend" to be
| >> something else, the
| >>>> shopper gets nervous.
| >>>>
| >>>> I'm not a big fan of Flash, especially on every page. As
| >> a shopper I want to
| >>>> spend my time shopping, not being forced to watch
| >> "entertainment" I haven't
| >>>> asked for.
| >>>>
| >>>> Sorry to be so negative, but you asked. Good luck!
| >>>>
| >>>> Alex
| >>>>
| >>>> "Bob" <Bob@discussions.microsoft.com> wrote in message
| >>>> news:46EC99A4-9318-4E4C-8252-D0C89EEF8D46@microsoft.com...
| >>>>> Hi every one,
| >>>>>
| >>>>> I have put many hours of hard work into my first
| >> e-commerce web site, and
| >>>> have had about 2,500 hits on it. I have not been able to
| >> sell a single thing
| >>>> with it and need help in figuring out what could be
| >> wrong. I see my pay per
| >>>> click ad's every where and they are working. If any of
| >> you guys and gal's
| >>>> have the time, will you please give me a evaluation of
| >> my site. All comments
| >>>> good and bad are welcome. I dont want to run out of
| >> business before I make
| >>>> my first sale.
| >>>>> Thanks... Robert http://www.susansjewelry.net
| >>>>
| >>>>
| >>>>
| >>> .
|
|

Relevant Pages

  • Re: Web site evaluation
    ... Id lose the Flash on every page - as Chris says look at doing something ... You mention you're using pay per click ads so presumably you're in a money ... at Susan's Jewelry is guaranteed 100% and your money ... shopper gets nervous. ...
    (microsoft.public.frontpage.client)
  • Re: Photographing Jewellery
    ... Try taking your jewelry outside in the early part of the day to take the photos. ... It is on Auto and I have the flash on, but I also put *Macro* on for closeups and I think perhaps the flash is not about to work with Auto or Macro, but not sure and as I say, I am *booklet instruction challenged* on cameras. ...
    (rec.crafts.beads)
  • Re: What Did You Watch? July 26 (Sunday)
    ... and the last one was a verrrrrry brief flash of ... "Hung" episode 4 - I said I wouldn't watch any more but now I really ...
    (rec.arts.tv)
  • Re: Star Trek Trailer
    ... We can wait about six hours and then we can watch the new trailer. ... Looks a little flash, young and hip.....but it was never ...
    (uk.media.tv.sf.startrek)
  • Re: Flash Gordon?
    ... At the end did Baylin / Balin intentionally close the portal? ... wondering if I should watch or delete. ... Flash has won some marathon three times. ... In high school he used to date Dale. ...
    (rec.arts.tv)