Re: Too funny MS ad in Visual Studio Magazine...

Nick,

I know you're not kidding -- sorta proof in the pudding, think about what
you just said.

Rob.

"Nick Malik [Microsoft]" <nickmalik@xxxxxxxxxxxxxxxxxx> wrote in message
news:JZGdnezUd5TSKmvfRVn-sQ@xxxxxxxxxxxxxx
> There is a scale of effectiveness in advertising. Roughly:
> 0 - you don't remember the ad 10 minutes after seeing it
> 1 - you vaguely remember the ad. Don't remember the product
> 2 - you remember the ad and agree with the point.
> 3 - you find the ad interesting and mention it to other people.
> 4 - you find the ad disruptive (funny, counterintuitive, odd) and you tell
> everyone you know to see it too.
>
> To get #3 or #4 is considered amazingly effective. Less that 1% of all
> advertising will make it to "word of mouth."
>
> I see that this ad scored a #4 for you. I'm glad that the marketing
> department is doing such a fine job.
>
> I'm not kidding.
>
> --
> --- Nick Malik [Microsoft]
> MCSD, CFPS, Certified Scrummaster
> http://blogs.msdn.com/nickmalik
>
> Disclaimer: Opinions expressed in this forum are my own, and not
> representative of my employer.
> I do not answer questions on behalf of my employer. I'm just a
> programmer helping programmers.
> --
> "Rob R. Ainscough" <robains@xxxxxxxxxxx> wrote in message
> news:OycYjPfmFHA.2916@xxxxxxxxxxxxxxxxxxxxxxx
>> MS Visual Studio Ad contained in VS Magazine.
>>
>> Two developers in "hip" clothing diagramming out a huge flow chart on a
>> beach.
>>
>


.

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