Re: Too funny MS ad in Visual Studio Magazine...

There is a scale of effectiveness in advertising. Roughly:
0 - you don't remember the ad 10 minutes after seeing it
1 - you vaguely remember the ad. Don't remember the product
2 - you remember the ad and agree with the point.
3 - you find the ad interesting and mention it to other people.
4 - you find the ad disruptive (funny, counterintuitive, odd) and you tell
everyone you know to see it too.

To get #3 or #4 is considered amazingly effective. Less that 1% of all
advertising will make it to "word of mouth."

I see that this ad scored a #4 for you. I'm glad that the marketing
department is doing such a fine job.

I'm not kidding.

--
--- Nick Malik [Microsoft]
MCSD, CFPS, Certified Scrummaster
http://blogs.msdn.com/nickmalik

Disclaimer: Opinions expressed in this forum are my own, and not
representative of my employer.
I do not answer questions on behalf of my employer. I'm just a
programmer helping programmers.
--
"Rob R. Ainscough" <robains@xxxxxxxxxxx> wrote in message
news:OycYjPfmFHA.2916@xxxxxxxxxxxxxxxxxxxxxxx
> MS Visual Studio Ad contained in VS Magazine.
>
> Two developers in "hip" clothing diagramming out a huge flow chart on a
> beach.
>

.

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